Benefits wax packaging / Consumer

Does not stick Wax applied on paper provides a highly cost effective, reliable solution to wrap sticky products. Demanding consumers expect consistent release performance. Paper producers offer grades with different porosity levels, depending on the type of wax used. Converters are also able to choose among a wide variety of waxes to suit their specific release performance requirements. Making the right choice is key to ensure customer satisfaction. Waxed paper can be tailored to specific consumer needs, based on climate, stickiness of the wrapped product and wrapping machine speeds. Waxed paper is basically static free. This is not only an advantage at the converting stage, but also much appreciated by consumers. Market analysis clearly shows that consumers do not like to struggle with plastic packaging when trying to dispose of it. This is particularly true for confectionery products.

Other benefits are: Positive perception by consumers Easy to open Silent to open / crackle-free Totally flexible from “hi-tech” to “traditional” paper look and touch