Benefits wax packaging / Consumer

Totally flexible from “hi-tech” to “traditional” paper look and touch We are all aware of the increasing role of packaging in a competitive market environment. More than ever, marketing decision makers are reliant on packaging in order to attract consumers. Waxed paper is extremely versatile. From the traditional look of an English sliced bread pack, to super glossy and shiny twistwrap, wax coated paper is the vehicle chosen to convey the right message. It has been a favourite of leading brands for many years. To this day, it remains the most appealing way to combine appearance and product preservation. Packaging designers praise waxed paper for its wide variety in shade, opacity and colour. Consumers enjoy its soft touch on all sorts of products, varying in weight and shape.

Other benefits are: Positive perception by consumers Easy to open Silent to open / crackle-free Does not stick