Positive perception by consumers
As the saying goes in our industry, “people prefer paper”. In many cases paper is the preferred choice for flexible packaging. It is a lively material, which appeals to consumers. The paper ‘feel’ is quite distinct from other packaging materials and is, therefore, often copied. Its warmth, ability to be folded neatly and disposed of, makes waxed paper a very practical product for all consumers, both senior and young. This is especially true for paper based confectionery wrapping material.
It must be emphasized that paper’s main raw material, wood, is a renewable resource. The combination of paper with vegetable waxes is highly environmentally friendly. Throughout generations, caring for the environment is of increasing concern. Waxed paper allows food manufacturers to market their products in attractive packaging, while allowing consumers to help preserve the environment.