Totally flexible from “hi-tech” to “traditional” paper look and touch
We are all aware of the increasing
role of packaging in a competitive
market environment. More than ever,
marketing decision makers are reliant
on packaging in order to attract consumers.
Waxed paper is extremely versatile.
From the traditional look of an English
sliced bread pack, to super glossy
and shiny twistwrap, wax coated paper
is the vehicle chosen to convey the
right message. It has been a favourite
of leading brands for many years. To
this day, it remains the most appealing
way to combine appearance and product
preservation. Packaging designers praise
waxed paper for its wide variety in
shade, opacity and colour. Consumers
enjoy its soft touch on all sorts of
products, varying in weight and shape.