EuroWaxPack is the European association of manufacturers of wax paper packaging materials manufacturers, established in 1998 by a group of wax paper converters. Since that time EuroWaxPack has worked to increase awareness of benefits of wax paper and wax-based laminates – one of the most traditional and most popular packaging materials employed in the packaging industry, and particularly among food producers.
EuroWaxPack communicates the benefits of wax paper – a modern, high performance, cost effective and environmentally sound packaging material. EuroWaxPack strives at EU level to ensure that these advantages are reflected in legislation.
The background of the association is best reflected in the inauguration speech of the association's first president held during ISM (International Sweets Exhibition) in Cologne in 1998.
In that period several wax paper converters realised that not all end users were aware of the advantages and benefits of wax paper packaging. The main problem was:
"How to make the very positive environmental and packaging performance of wax paper better known."
The need for communication resulted in the creation of a platform to increase the awareness of decision makers to this unique food packaging solution.
This may sound curious, because wax paper has been around for such a long time, even almost as long as packaging itself. It has certainly been much longer in use than most alternative materials, and is still extensively used in food packaging, e.g. for difficult sticky products. Bear in mind that the revolution in plastic packaging only started 25 years ago.
This is exactly one of the reasons for our existence:
"People have become so accustomed to our product that today it is hardly noticed and its values are not really appreciated. This is partly due to the lack of attention wax paper converters have paid to promote their products."
In spite of its age, wax paper packaging is a modern product, thanks to continuous innovation by converters and raw material suppliers. We should mention here the development of:
- Waxes based on vegetable natural oils
- Translucent papers
- Low weight packaging solutions
Wax paper is primarily used for food packaging and, today particularly for wrapping confectionery, cheese, bread and meat. It offers high performance on even the fastest packaging machines and can beat competitive materials in most areas.
Wax paper is based on a 100% renewable resource: paper. The wax can either be mineral or based on vegetable natural oil, which is fully renewable.
Wax paper can also be reused in the production of recycled papers and board. Some mills producing recycled paper use waxed paper waste from converters for certain applications.
Wax paper is also biodegradable. A sweet wrapper made from wax paper, accidentally left in the forest, will disintegrate at the same rate as leaves from the trees. Responsible use of resources and environmental consciousness remain important issues for consumers, governments and local authorities.
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The association’s objectives are to provide a platform and knowledge base for manufacturers of wax paper packaging, to increase market knowledge and activities and to encourage innovation. Since its formation, EuroWaxPack has promoted wax paper production and usage in order to:
- Communicate to the market the compostability and biodegradability benefits of waxed paper
- Contribute to the EU packaging and packaging waste directive
- Create direct links with European food and packaging industry decision makers
- Examine waste disposal methods and promote recycling technologies
- Identify trends and collate statistics for key waxed paper markets
- Increase awareness through targeted PR campaigns
- Provide a website as an information platform